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Helping brokers deliver more value with OTC benefits
You play a key role in connecting members with the benefits that keep them healthy, and Over-the-Counter (OTC) allowances can be some of the most valuable. We’re here to help you understand how these benefits work, why they matter and how CVS makes it easier for members to use them.
What are OTC benefits?
OTC benefits are included in many Medicare Advantage plans. They give members a set monthly or quarterly allowance to spend on everyday health items — like vitamins, cold medicine, personal care products and more — with no out-of-pocket cost.
Why OTC benefits matter
OTC benefits don’t just help members save. They help plans stand out and keep people healthy while building loyalty over time. Here's what they can do for your plans:
Set your plan apart in a crowded MA-PD market
Support healthy habits and preventive care
Increase member satisfaction and retention
Help lower overall health care costs
Convenient locations
7,000+ stores nationwide — many open late or 24/7 — with in-store help always available.
A wide selection
Thousands of eligible OTC items, clearly marked with blue shelf tags.
A brand members trust
CVS is a name people know and rely on for their everyday health needs.
Partner with us
Let’s talk about how taking a streamlined approach to your supplemental benefits can be more convenient for your members.
